An app growing from a Sunday question.
At first, I wanted a working system just for ourselves.
My wife and I are both vegetarian. We wanted to try new recipes without constantly wondering what to eat today or next week.
So I began building a system that sends the following week’s meal plan every Sunday. It removes everyday decision fatigue while making room for new flavours and variety.
After meeting with a dietitian
Later, I met a dietitian who brought new perspectives and ideas for development. It became clear that a simple weekly planner could grow into a useful app for others. Those conversations continue to shape new features.
Thoughtfully planned plant-based meals with less everyday decision fatigue.
Don't always put the same thing on the table: the app gives you space to try new flavors.
A personal tool is growing into a product for others, shaped by professional guidance.
The healthier decision should be the easier decision.
Usable knowledge and tools that support more conscious nutrition in everyday life.
Nutrition is one of the most direct relationships we have with ourselves and our environment.
For me, plant-based eating is not another rigid set of rules. It is a question: how can we live in a way that is nourishing, simple and sustainable at once?
Vega grew from that question. Instead of abstract advice, it helps with real decisions through weekly plans, recipes and clear information.
Where Vega fits
Vega is part of a wider way of thinking that connects personal wellbeing, technology and environmental responsibility.
Health and the environment are two sides of the same decision.
A well-planned plant-based diet can offer a healthy and varied foundation for everyday life. Plant foods and legumes also play a central role in the diets of long-lived Blue Zone communities — although it is more accurate to call those diets predominantly plant-based than to say everyone living there is vegan.
Another reason is the environmental impact. Animal husbandry, feed production and processing require significant land, water and energy, as well as greenhouse gas emissions. According to the FAO, livestock food systems are associated with approximately 12% of global anthropogenic emissions.
Vega is more than a recipe app. It is a practical tool for treating personal wellbeing and environmental responsibility as connected concerns.